So, the stage is set for 2022! And as we usher into this year, there’s this one trend that is clear and effective for marketing across all the industries- Video. Video is and will be the King of marketing in 2022 as well.
But with different avenues available to use visual content, which are the channels marketers should have their focus on to get huge returns on investment. Well, the social media channels like Instagram, Twitter, and Facebook are perfect mediums for delivering video content.
This is because people are thronging these channels, and every day there’s a solid increase in their user base. So, posting video content consistently on these channels will surely help businesses in reaping the best advantages.
That being said, there’s another question that demands the right answer. What are the different effective ways of using video marketing in 2022 Now, this question has a descriptive answer, and we will go through it below:
1. Opt for Videos in Emails
If you go by the marketers, they say videos are one of the most effective marketing mediums, and they will continue to grow in the future as well. Using videos in emails can increase the marketing efforts of a business in more than one way. But how do you go about doing this?
One good way is delivering personal emails containing videos. Personal video messages from the sales teams of businesses can encourage families to book tours or other services coming their way.
Such emails can also increase the CTR or click-through rate of a brand. Video messaging can also be used in emails through different online tools. The best is to include links to YouTube videos or any other video on the different social media platforms.
So, you will have the receivers at least clicking on the video links if not going through the video religiously. So, there’s this considerable increase in the click-through rate of the video of a company.
2. Facebook Lives Are Great Options
As per reports, 80% of the individuals prefer watching live videos instead of going through blogs and articles. So, all this time, if you have been working on a strong blogging strategy to get traffic on your site, it is time for you to switch to a good live video strategy.
Unproduced, live videos help in building and increasing the trust of the potential customers because they are unfiltered and absolutely raw. And what better way of using unfiltered, live videos than going for Facebook Lives?
For instance, you can go live on Facebook showing off a holiday event. Get one of the staff members to host the live event simply by explaining the show and interviewing the attendees live on camera.
This is one good way for businesses to introduce their staff to the prospects. Also, the prospects will get to see the different fun tasks you have planned. The majority of the communities simply post images of a certain event after it has happened.
Using Facebook lives for catching up on an event in real-time is one good way for businesses to stand out from the crowd. So, as a business looking to make huge returns on investment this 2022, go live consistently.
This will not only extend the reach of your brand but will also boost customer engagement. Hence, there will be large-scale growth of your page.
3. What about Some Community Spotlights?
As has already been said, customers are likely to purchase a product after watching its video. One good way of building authority for why a certain individual should try your products and services is by hearing it straight from its current users.
Adding community spotlights or user spotlights gives potential customers the scope of meeting the current users of your products and understanding what it is like using your products and services.
All this and more comes your way without making the potential consumers feel that they are being sold something by the marketer. Try hiring a professional for this so you can create polished video content showcasing what it is like to use your products and services.
4. Make the Effective Use of Instagram Reels
Instead of simply posting static images of your products and services on Instagram, why not use Instagram Reels- the new Instagram feature that has already taken center stage. It always brings in greater returns on investment to create Instagram Reels instead of posting static videos and even using IGTV.
As a business, if you are on the lookout for new and creative ways of getting more leads and sales, Instagram Reels might be that hidden gem that will work wonders for you. Hop on to the current trends immediately if you want your Reels to be explored by more and more people.
You can simply recreate past trending reels or audios specific to the industry you are serving. If you do not have plans of recreating a certain trend, try making educational Reels. Also, do not forget to make effective hashtags for increased visibility.
And make sure your bio contains the link to your site so people can learn more about your products and services.
Indulge in Virtual Events
Yet another good and effective way of increasing viewers and traffic to your site is using video marketing through virtual events. Online events go a long way in creating engagement with the target audience and improving brand recognition.
Virtual events captured and edited using a good online video editor are among the best ways to nurture leads from prospects and then convert them into genuine customers.
Conclusion
Video marketing has offered many benefits to businesses in 2021, and it will continue to do so in 2022. It has brought in the best for businesses all these days, and if done right, it will bring in a lot more exclusive benefits. It’s just that you need to have the marketing strategies right in the context of videos. Thus, use the ideas shared above and let your business reach the sky!
