The online platform has allowed us to connect with more people than ever before. In fact, there are now over 2 billion active social media users worldwide. And that number is only going to continue to grow. As a business owner, you can’t afford to ignore this trend. You need to be active on social media and have an updated website if you want to reach new customers and grow your business.
Facebook has become one of the most popular ways for people to connect with businesses. And for good reason—a business page on Facebook allows you to reach out to potential and current customers in a way that is informal, interactive, and fun. But creating a business page that is truly phenomenal is not always easy. If you’re wondering how to create a custom insurance agency website from Easy Insurance PRO, keep reading for seven tips for creating a phenomenal business page.
1. Keep your page updated.
One of the main reasons people follow businesses on Facebook is to stay up-to-date on what is happening. If your page is not regularly updated, people will quickly lose interest. Make sure to post at least once a day, and more if possible.
Of course, simply posting regularly is not enough—you also need to make sure that the content you are posting is interesting and engaging. Take some time to brainstorm different types of content that will appeal to your target audience. This might include blog posts, photos, infographics, videos, or anything.
2. Engage with your audience.
Don’t just post one-way messages—encourage two-way communication by asking questions and responding to comments in a timely manner. Show that you are listening to what your fans have to say!
Give your fans a reason to follow you on Facebook by offering exclusive deals, coupons, or content that they can’t find anywhere else. This could be anything from a discount on your products or services to a free downloadable guide.
3. Use high-quality visuals.
People are visual creatures, so make sure your posts include engaging photos or videos. This will help you capture attention and stand out from the competition. Every post should have a call to action that tells your fans what you want them to do next. Do you want them to visit your website, sign up for your newsletter, or take advantage of a special offer? Make sure your call to action is clear and concise.
4. Take advantage of advertising opportunities.
Facebook offers a variety of advertising options that can help you reach out to even more people. Boosted posts, page likes, ads, and sponsored stories are great ways to get more eyes on your page.
People love free stuff, so hosting a contest or giveaway is a great way to increase engagement on your page. Make sure to promote your contest on other channels, such as your website and email list.
5. Use Facebook Insights.
This powerful tool allows you to track your page’s performance and make changes accordingly. Keep an eye on metrics like Page Views, Post Reach, and Engagement to see what’s working and what isn’t. Then make adjustments to your strategy as needed.
Keep an eye on what other businesses in your industry are doing on Facebook. What kind of content are they posting? How often are they posting? What seems to be working well for them? You can learn a lot by studying your competition.
6. Stay true to your brand identity.
It’s important that everything you post on your page reflects the overall identity of your business. Keep your tone consistent, and make sure the visuals you use are in line with your branding guidelines.
7. Promote your page offline as well as online.
Don’t forget to mention your Facebook page in other marketing materials, such as email newsletters, print advertisements, and business cards. You can even add a link to your website. Include a call to action on your offline marketing materials, telling people what they should do next (e.g., “like us on Facebook for exclusive deals!”).
Final Thoughts
If you’re unsure how to get started or don’t have the time to manage your page on your own, there’s no shame in enlisting the help of a professional. A social media agency can help you create and post content, run ads, and engage with your audience. Creating a successful business page on Facebook requires time, effort, and dedication. But if you follow these tips, you’ll be well on your way to making a page that is truly phenomenal.
