Anyone who has ever tried to build a website and gain a solid Google ranking knows how difficult this can be. SEO optimization is such a complex thing and in most cases, you need a long list of tools for things like keyword research, backlink analysis, SEO auditing, PPC features and many more. If you want to make your life easier, you can also get a product that contains all these features in one package.
Ahrefs.com is one of these bundles that include all necessary tools and the fact that it has been popular for a full decade means that designers of these tools have been doing a great job in keeping this software fresh and competitive for years, which is an extremely hard thing to do these days.
In this article, we won’t look back. We will focus on what’s Ahrefs.com today and check if it’s still worth paying for. Therefore, we will briefly check some of its key features and try to come up with a verdict.
What is Ahrefs.com?
As we’ve just mentioned, Ahrefs.com is a bundle of SEO tools that people use to get better rankings of their websites. It offers tools for link building, keyword research, competitor analysis, rank tracking and site audits and as the company claims, all of these are designed for professionals.
Key Features: Are they good or not?
Here are some of the key Ahrefs.com features:
Site Explorer: This is one of the Ahrefs.com key features. It analyses the whole website and its SEO health. All you need to do is to enter the URL and you will get a full overview of the website’s performance. This is definitely one of the best features Ahrefs.com offers. The analysis is very deep and concise at the same time, while the whole process is super smooth and easy.
Backlink Checker: Here is another common SEO tool, great for finding new backlinks. Ahrefs.com’s backlink checker is super easy to use and that’s its main strength. Furthermore, its sorting tool works excellent, while the index is huge and constantly updated. In reality, this is a big time saver and even though there may be some better options out there, this checker does a really fine job.
Organic Research: If you want to find out the top keywords of your competition, this is the tool for you. Ahrefs.com will give pretty accurate reports and once again, you may count on Ahrefs.com’s typical strengths, such as easiness of use, sorting and filtering.
Keyword Explorer: Of course, Ahrefs.com can be a great keyword tool. For this thing, it offers Keyword Explorer, which is great when it comes to research. We like the fact that it doesn’t limit you to just one search engine (Google), but you can also analyze keywords in Bing, Amazon, YouTube or even Yandex. You may count on a deep and detailed analysis of a certain keyword, which is crucial when you need to decide between two or more potential picks. On the other side, you probably won’t like suggestions that come up after this analysis. Usually, many of them aren’t related to the topic and we see this as one of the weakest points of Ahrefs.com in general.
Site Audit: If you want to check your website’s SEO health, this is the tool for you. You may count on a complete analysis, as well as on a full list of SEO issues that need to be fixed. The analysis is pretty good, while we also like the fact that everything is pretty simple and easy to use. Newbies will definitely like this.
Other Notable Tools: Content Explorer, Domain Comparison, Rank Tracker etc.
Popular niches
The usage of Ahrefs is popular among most industries only but judging from the Facebook group “Ahrefs insider”, gambling/casino, personal finance, health & fitness and technology companies seems to be using the service more frequently.
Summary
As you can see, Ahrefs.com is a pretty fine bundle of SEO tools. While some of these tools are great, others are just decent. Still, you definitely won’t find a bad one and after all these years, we can say that Ahrefs still has it. Another thing we should mention is excellent support, which is way better than you get from competitors. When it comes to pricing, Ahrefs.com is available in a variety of packages, which makes it appropriate for both amateurs and professionals. All in all, we think that Ahrefs.com is definitely worth trying.
