One theorist wrote decades ago: “TV now escorts children across the globe even before they have permission to cross the street.” Today, we live in a world even more saturated with media experiences. Interactive media compete for the users’ attention. New skills and expertise are needed to navigate oneself in today’s ever-changing environment and be able to create a powerful online presence.
Owen Hone, an expert in the field of digital brand development and the Head of the Authentic Creation coaching company, shared with us the intricacies of successful online brand development.
Customer Acquisition
The biggest problem with today’s marketing is that many know very little about the most effective marketing tools (actually, there are more than 5,000 of them). More than 90% of specialists do not know what the Jedi algorithm is, yet it allows for the acquisition of crowds of ideal customers.
“Many don’t get online marketing strategies right, and it’s one of the reasons our clients consistently get such great results working with us”, says Owen.
Convincing Message
The cornerstone of any successful marketing campaign is the ability to align the product or brand into audience-specific value systems, thus encouraging clients to connotatively associate the brand with specific values they cherish.
“You need a thorough understanding of your ideal customer, client, or team member that you want to attract. It’s impossible to attract a person into your business without being crystal-clear on who that person is, how to market to them, and where to find them”, Owen tells us.
Use SMM Smartly
Until now, many companies still treated SMM as something frivolous, low-cost, and not particularly productive. However, quite, on the contrary, SMM comprises a whole range of assets for promoting one’s company, including the diverse advertising strategies, assets for studying a target audience, strategic planning, and many more.
Smart use of SMM strategy not only helps to attract new customers but also allows you to get to know them better – what they like/don’t like, what kind of reaction certain events/ innovations/ trends evoke in them. Thanks to competent SMM, you can kill three birds with one stone:
- Study your consumers carefully;
- Find new potential buyers;
- Increase your brand awareness.
Truthfulness
Many people deem advertising a sole vehicle that can sell any product to any customer. Yet marketers are often too mediocre in communicating with their audience. They stubbornly refuse to accept the fact that customers do not like to be deceived.
This is exactly what distinguishes Owen from other people in the field- he approaches his work with the uttermost honesty and encourages his clients to do the same.
Having helped numerous entrepreneurs earn $50,000+ in less than a month, Owen thinks that expertise and strategy make up only 20% of overall success. “The right mindset is key. This is how I define my mission: to help people live their true nature and make more money doing what they love”, he tells us.
Mastering influential marketing tools takes time and effort. Many entrepreneurs find it overwhelming to excel in all the marketing strategies out there. In case you do too, get expert help from competent and inspiring online marketing coaches like Owen Hone.
