Geo Oku chose to radically change his life when he moved to London at the age of 14. Having been born and brought up in a financially strong and socially dominant family, Oku’s career as a hip hop artist to some may feel like a totally out of the box choice, considering the fact that his mother is a prolific politician, a member of the parliament of Georgia and his father is a well-established businessman. Now, this background does not exactly scream an artistic prodigy, in a nutshell, one can only imagine him having opted to continue the legacy either as an entrepreneur or a politician, which is definitely not the case.
Oku is a rising hip hop artist and a music entrepreneur, who has recently gained mass recognition for his role in the industry as a whole as well as his debut compositions. When asked about this bold career choice, Oku exclaimed that as an artist he thought he was going to get working on his passion and make something out of it rather than leaning on what was already there. For him, becoming a rapper or a music producer was not a rebellious act but rather a proud decision that has definitely been a fruitful one. He further goes on to mention that music, hip-hop, still excites him. There’s still this danger and progression and radical feeling associated with the idea of pursuing one’s career independently and to top that achieving the set goals at such an early stage.
To trace the trajectory of this budding artist, Oku began his musical career with the release of Trouble Makers, a song he wrote with his buddies. He describes the recording of this song as a once-in-a-lifetime experience that has actually impacted his career. Oku gained an advantage in the industry by learning the ropes of songwriting at a young age. Oku has been dedicated to soaking up as many experiences as he can in order to enhance his skills as an artist and as a person ever since. After gaining significant experience, he shot his debut music video in Amsterdam in 2019, which gained widespread acclaim. Own That, Take A Trip, Lifestyle, and PayDay are just a few of Oku’s tracks that have taken the industry by storm.
This modern superstar is poised to make a name for himself as an entrepreneur in addition to his bright future as a hip-hop artist. His enterprise G.Squad Productions has been developed to transform the music industry by bringing fresh talents from all around the world, supporting and promoting them, ultimately uplifting the hip-hop culture as a whole. Oku’s goal with this enterprise was to provide a platform for people like him who are representatives of Indigenous cultures to showcase their talents. He believes that, just as he was given the opportunity to reveal to the world his hidden hip-hop mastery, others should be given the same opportunity.
Lastly, it can be said that Geo Oku has become the perfect embodiment for the various shifts happening in the music industry—and his creative, as well as entrepreneurial decisions, have overturned many conventions around the genre—in a post-genre, streaming-dominated future.
