We dwell in the era of video marketing! For business promotion and marketing, videos are essential to drive maximum traffic and easily convert leads into sales. Evermore than before, more and more people indulge in watching online videos to gather information about the products and services they like. But, not all videos are compelling to provide positive outcomes.
To create exceptional video content using a good video maker, you must create engaging content to keep viewers entertained. And as video marketing becomes popular with each passing day, you must be aware of the best practices.
We will introduce you to some best tips and tricks for video marketing to gain immense popularity in this post. With these simple and doable practices, you can seamlessly boost your sales in 2021!
- Always keep it short and crisp
As a thumb rule, always make short videos to ensure that viewers don’t lose interest soon. Shorter video ads are more likely to be seen as some viewers don’t want to watch longer ads or video content. The average social media video size should not exceed 2 minutes. The video length also depends on the platform where it is shared. For instance, if you want to make a video ad, keep it short yet informative. For example, a Youtube bumper ad is short as 6 seconds and does not have a skip option. These ads are a great strategy as they boost sales avidly.
Short video content is also easy to create, and it is something that viewers watch happily as the viewers have a short attention span of around 8 seconds only. Therefore, they are more likely to imbibe shorter videos easily.
- Make a story
Posting a story is a great idea, especially on platforms like Facebook and Instagram. You can share a small clip for your viewers that will disappear in 24 hours with these platforms. Focus on creating a simple yet informative story for your Facebook/Instagram feed to provide the audience with a sneak peek of your products and services. However, make it a point to keep your story real and interesting to add more value to your brand or company so that the viewers don’t hesitate to come back and don’t want to skip on anything that you share.
Additionally, posting a story consistently is a good practice to build a concrete relationship with your viewers. When you create a story, it helps in acting upon the below-given things:
- Promotes your products and services.
- Divert users to your page.
- Acquires user-generated content from followers.
- Initiates a word with your audience.
- Go mobile-friendly
In today’s time, people like to handle everything from their mobiles. Keeping that in mind, you should think about creating mobile-friendly or vertical videos to fit mobile screens. Per one of the surveys, a major share of 75% of mobile users prefers to watch content on their devices rather than watching over a desktop or laptop. For optimizing your video for mobile and easy viewing, you must ensure the optimum video size and correct dimensions based on the platform you want to use. Also, you can refer to Sprout Social to get a good idea about the video dimensions for all of the social media platforms.
- Vlogging
Nothing can be better to gauge attention than a vlog or a video blog. You can repurpose your content via videos so that people don’t want to miss it. Vlogging is one of the most sought-after video marketing ideas to boost digital marketing, especially for those who are uncomfortable with live videos. With vlogging, you can record and edit in advance to keep yourself free from the pressure of acting on the spot. We recommend opting for the best video maker based on the reviews and ease of use when it comes to editing. With many options in the market, our top choice for a video maker goes to Invideo. Why? Look at the features below!
Features of InVideo video maker:
- User-centric.
- Endless repository of templates.
- Text to audio creation ability.
- Free trial available.
- Live videos
Live videos are indeed beneficial for businesses. Online shoppers prefer to watch a live show for any product rather than read a blog. Besides, the majority of the people often watch live streams to learn about products and services. Social media platforms like Youtube, Instagram, and Facebook provide an option to go live to connect with the audience in real-time. This can help in elevating conversion rate and sales effectively. Read the below tip to make outstanding live videos every time.
- Conduct live Q & A or polling sessions with the viewers.
- Shoot training sessions and behind the scenes.
- Broadcast videos in private Facebook groups.
- Make things accessible
It is vital to ensure that your videos are accessible to viewers, including those with disabilities. When you create accessible videos to reach out to anyone, there are bright chances for your content to be viewed or listened to by the majority. For creating accessible video content, keep in mind the below points.
- Don’t forget to add captions for hearing disabled people.
- Make audio descriptive.
- Avoid rapidly flashing content.
- Select easily readable fonts.
- Cater to color combinations and contrast.
- Add a descriptive copy for easy reading.
One should also make their website/online content accessible by including extensive accessible information to draw viewers’ attention.
Conclusion
Video making might sound easy, but it can be highly intimidating and complex due to the number of things involved in creating excellent, attention-grabbing content. But, if you follow the tips given above, we assure you that your video marketing content will never go wasted. So, go on and create some attractive videos for your business or brand by following these tips and easily engage a large audience to skyrocket sales.
