There are no signs of the impressive rise of the streaming market slowing down any time soon as providers look to gain more subscribers to their platforms. To reach a wider audience, entertainment companies are looking further afield than domestic markets and beginning to stream content internationally. There are many factors to consider when making this change and, in this article, we will look at a few of the top considerations when looking to make the switch.
The Rise in International Streaming
As we know, the desire for streaming content has been on the rise in the past few years. This was partly spurred on by the pandemic – with people at home all day and looking for ways to be entertained – but more importantly, this growth has been driven by the change in viewing behaviours. This growth in the market has also seen the supplier side blossom with streaming service suppliers like Red Bee increasing market share as they provide their services to more and more businesses. The ability to have that global reach is clearly a key reason to choose any supplier, and one that entertainment leaders should consider. There are many specialists in the market who have the technology and knowledge to make your project a success, so be sure to do your research.
Distribution Channels
A solid distribution network is the number one reason we have chosen when a business is considering moving their streaming to international’s audience. When selecting a provider look out for the number of countries they currently operate in. For example, many international tv networks choose an outsourced streaming to provider to stream content internationally. This means they can have security in the delivery and quality of content and reduce overall costs by using on OTT platform provider.
What is an OTT Platform?
An OTT platform stands for an Over the Top streaming platform. Essentially this means any streaming service that serves content over the internet. An OTT platform is another key element to consider for entertainment businesses. When researching which provider to choose you should make sure that they have a track record of success. You should also look for a white label option that will let you brand the platform as you wish and ensure no issues with the end consumer. These are just some of the things to consider choosing an OTT platform, so what else should you be researching?
Cloud Based Media Management
It seems that everything is in the cloud these days, and it makes sense to have this in your thoughts when streaming content internationally. Having a cloud-based service is often cheaper, more efficient, and more secure than other options. It is also better to have all of your assets in one place when working across continents and time zones. It makes collaboration so much easier if quick changes need to be made.
Going to Market
There are many factors to consider in taking your content internationally and we have only scratched the surface of what you should consider in this short article. As with any major business decision you should research thoroughly every aspect of the project before making a decision to go to market with a specific provider. Focus on what will make your project successful and push to understand how it will impact your project.
Streaming content internationally is a major step for any entertainment business, so if you are thinking about making this move for your business make sure you consider all these factors as a first step in making your decision.
