Does it ever feel like the whole security corner of the Internet can’t stop talking about buying SSL certificates, and you just don’t get it? What’s the big deal? Is SSL really that important? If this sounds like you, you’ve come to the right place. This article will explain plainly what SSL does and why your site needs it.
What is SSL?
Short for Secure Sockets Layer, SSL is a type of digital certificate that encrypts the connection of anyone visiting your site. Encryption scrambles plaintext data into something unreadable (ciphertext) so that only those with the correct key can access and read it. SSL certificates use a security protocol known as Transport Layer Security (TLS), the most widely used protocol for implementing cryptography on the web.
When a client (for example, your user’s browser) attempts to access a server, they perform what is known as the TLS handshake. It’s a pretty technical process that involves both sides authenticating each other and exchanging encryption keys. These encryption keys keep your user’s data safe when they use your site. If they share anything, such as credit card details, social security numbers, or login details, encryption ensures no prying eyes can access it or steal it.
In short, SSL is a crucial element of security that keeps your user data safe.
Does every website need SSL?
Yep. It’s surprising thatif you didn’t think so after reading what was outlined in the previous paragraph! Although SSL isn’t the be-all and end-all of website security that some people might lead you to believe, it plays a crucial role in protecting your website users, no matter what kind of site you have. Whether you have a small blog or a big e-commerce store, SSL is important for bringing your users peace of mind.
It will also improve your reputation in the search engine and web browser sphere. SSL has been a ranking factor for myriad search engines, including Google, for several years now. A website with SSL will always rank higher than a website without. Similarly, web browsers have started to penalize websites that don’t have SSL. If you skip on SSL, you’re more than likely skipping on potential customers. That’s because browsers warn users who visit sites without SSL, telling them that it’s “not secure.” Would you visit a site with a big red warning sign like that? Didn’t think so.
Conclusion
Make sure you give your website a fighting chance by getting an SSL. Not only will it protect your users’ personal data, but it will also improve your SEO and ensure that your site works in every web browser.
