In a world where challenges often overshadow dreams, Natalie Massaro shines as a beacon of resilience and creativity. Overcoming a learning disability that made traditional education difficult, she found inspiration in art. Laying the groundwork for what would become her greatest triumph – Coco Glow.
Driven to have a daily impact on the lives of people and be independent, Natalie left behind the confines of a traditional path. She embraced entrepreneurship – carving out a space for herself in a male-dominated world.
Coco Glow delivers flawless tans and is also a platform for empowerment and self-expression. Natalie’s keen eye for color creates custom spray tans that celebrate the unique beauty of her clientele. When a client mentions wanting a “beach glow,” Natalie doesn’t reach for a one-size-fits-all solution. Instead, she assesses their skin tone, hair color, and even eye color to custom-blend a solution that mimics their natural sun-kissed look. Her background in art translates beautifully into her spray tanning practice. She uses color theory to create subtle variations in shades, ensuring a natural-looking tan that complements a client’s cool or warm undertones. By understanding the science behind self-tanning products, she ensures a flawless, long-lasting application that nourishes the skin.
Natalie, or “The SheEO” as she’s known, impact extends far beyond the confines of her business. With a personal mantra of “community not competition,” she extends support to those actively in need. Amid the COVID-19 crisis, when the beauty industry was at a full closure, Natalie adopted four hundred nurses nationwide, providing them with essential supplies and a sense of stability during uncertain times.
With a return to normalcy, Natalie reconnected with the nurses local to the tri-state area, many of whom became her loyal clients. She’s had the privilege of tanning them through the lifecycles of their most major events – engagement shoots to weddings and motherhood!
As Coco Glow continues to illuminate the lives of its clients, Natalie remains committed to her vision of building a community where beauty is not just skin-deep but a reflection of inner strength and self-confidence. A true champion of beauty, inside and out.
Experience Natalie’s artistic touch and the Coco Glow team help you feel radiant from the inside out. Visit their storefront Shrewsbury, New Jersey, or call (732) 362-7890. Stay updated on their latest creations and explore their offerings at https://cocoglowairbrush.com.
