LeoVegas is Europe’s leading online casino operator. It has done impressive business so far in 2019 and now the casino is looking to consolidate its position as one of the top mobile gaming providers across the world. LeoVegas was founded in 2011 by the managing directors of Swedish company, Robin Ramm-Ericson and CEO Gustaf Hagman. Both had understood that smartphones are going to revolutionize the gaming industry and lives. They developed LeoVegas at the leading edge of the technology.
Hagman and Ramn-Ericsson’s project is paying them a lot and now LeoVegas is in the top mobile casino providers in Europe with over 900 employees. LeoVegas started sports betting in time for Euro 2016 and further, it began to expand into the regulated European markets. This expansion caused the acquisition of UK gaming companies Royal Panda and Rocket X in 2018.
LeoVegas’ Live Blackjack is Most Popular
LeoVegas is offering more than 600 different games and it has two live dealer platforms. One platform is powered by NetEnt and another is powered by Evolution Gaming. Evolution Gaming’s live blackjack tables through LeoVegas are very popular in Europe. LeoVegas is offering 34 blackjack tables for VIP high rollers. The table limit has a range from 50p to £5,000.
LeoVegas’s Approach in the UK Market
The UK market has remained very beneficial for LeoVegas. The company increased its profile by announcing sponsorship deals with Brentford and Norwich City football clubs in 2017. Apart from the UK, LeoVegas increased its core market in Scandinavian nations of Sweden, Norway, Finland, and Denmark. LeoVegas was the first provider when Sweden became a regulated market.
Expansion in Spain
In July of this year, LeoVegas granted an online gaming license to Spain. That license covers both sports betting and online casino games. This is the seventh European market where the company is operating. It has existing licenses for Sweden, the UK, Denmark, Italy, Ireland, Malta, and Schleswig-Holstein. LeoVegas’s worldwide operations include Peru and Chile. Spain’s online gaming market was valued €1billion in 2019 and it is growing by 20% every year. Players are able to find a new online casino in Finland directly through their mobile.
In the first quarter of 2019, LeoVegas increased its corporate revenue by 12%. The number of depositing players increased by 23% to 370,000 and the number of returning customers increased by 26%. UK and Sweden are the prime locations of LeoVegas and it is implementing tighter regulations there.
The company is working on many measures to improve efficiency such as negotiations with suppliers. LeoVegas has remained in a controversy where it was criticized for misleading advertisements on gambling. The company had suggested through advertisements that gambling is a reliable way to make a large amount of money.
It has won many awards regularly. Recently the company is included in Casino Operator of the year in the EGR Nordic Awards. Other awards include Best Mobile Operator of the year and Online Casino of the Year in the Global Gaming Awards. The company is continuously working on how to take more benefits from smartphones. It is working with the best software developers and offering easy to use interface. LeoVegas is one of Europe’s favorite online casinos and sports betting forums.
