<a href="https://pixabay.com/users/geralt/">geralt</a> / Pixabay
TikTok is emerging as an effective marketing medium. It is giving a great competition to the old players like Instagram and Facebook. It has become a part of some serious marketing initiatives of the companies now.
Many top brands across the world are adopting TikTok for marketing purposes. Even public institutions like the police force are using the effective ways to use the platform as an engagement tool. TikTok is turning from a popular social media application to the marketing platform for brands.
The brands are sharing entertainment content on the platform to market their new products and increase the existing customers. The audience on TikTok likes entertainment content and the brands are providing them the same content along with their own themes.
TikTok has more than 500 million users across the world and its 42% of share comes from large number of Indian users. All the TikTok users are empowering the brands in various categories like fashion, EdTech, e-commerce, and FMCG.
The brands are experiencing popularity and organic growth from users of different languages.
The reason behind TikTok’s success is not only its developers but also the spanning 4G networks across the globe. The 4G network providers have made it easy to scroll the posts without any sticking movement and play the content without buffering. The platform is completely relying on the 4G network only.
Brands can get exposure in just 5 to 30 second videos to get quality Tik Tok followers. To handle the video load, TikTok is using good backend technology.
