Marketing is an ongoing strategy that helps businesses to communicate with their customers. In this era of technology, digital marketing has taken over many of the traditional marketing strategies. Digital marketing helps create more prominent visibility in front of the consumers and provides instant feedback. It is feasible in terms of both time and money. This is the reason why most businesses have started focusing on effective digital marketing strategies.
Cameron Farthing is the co-founder of a renowned digital marketing agency called The Normal Company. Farthing is a digital marketing expert and his excellent strategies have helped global brands expand their e-commerce growth remarkably. He shares with us 5 most effective digital marketing strategies.
1. Search Engine Optimization
SEO is a highly effective initiative. It has become a requirement for most businesses. Farthing suggests that you improve your website so that it ranks high in the search engine results for keywords related to your business. Make sure to choose the correct keywords to rank on the first page of the search engine results. It aims to direct more views from your target audience. With hundreds of people searching for products and services online it allows you to attract a huge number of new customers. The website needs to be creative, informative and speedy. An attractive professional website will further attract your customers.
2. Create Informative Videos
Cameron Farthing recommends making videos to promote your brand. Video marketing is becoming increasingly popular in 2020. Youtube is considered the third largest search engine. The videos can include the background of your business, the progress of your business, positive customer stories or a behind-the-scenes tour of your business. This raises the credibility of your company and promotes your services with the help of client testimonials. Personalized videos can focus on the problems that are prevalent in society and how your business aims to solve these problems.
3. Increase Brand Awareness
Social media marketing is a highly famous strategy used by entrepreneurs from around the globe. Farthing elaborates that social media marketing is not only responsible for increasing the brand’s visibility in front of its target audience but is also associated with high conversion rates. Some of these platforms are Facebook, Instagram, Snapchat, LinkedIn, and Twitter. All of these platforms help increase brand awareness. Customers need the feasibility of contacting companies via social media and this convenience further promotes the credibility of your brand. Furthermore, word-of-mouth recommendations and customer feedback prove to be helpful.
4. Marketing Automation
Cameron Farthing considers marketing automation an important digital marketing technique. Automating marketing content allows you to target potential customers across multiple channels. It helps you maintain the current customer base and draws the attention of a large number of potential customers. Overall, it is associated with a much more refined and improved customer experience. It reduces the staffing costs and the software is responsible for personalized emails, text messages, and notifications. Most people are attached to their cell phones and this ensures that your company is on their minds.
5. Build Your Online Influence
Cameron Farthing being an expert in digital advertisement explains that influencer marketing is a component of paid social advertising. First, you need to find the right kind of influential people that match with your target audience. They need to have a good following on social media so your message may effectively reach thousands and millions of people. The audience admires these influencers and this creates an authentic relationship between your brand and the consumers. Influencer marketing further improves brand awareness and builds a great online reputation for your brand.
Lastly, begin these strategies with a trial period and measure the costs invested. Don’t forget to calculate the return on investments to identify the most effective strategies. Drive your attention to build a strong online base for your business. Digital techniques will help successfully construct a positive online influence for your business.
