NEW YORK – Antenna has declared that it has rebranded as well as consolidated all the subsidiaries of its parent company under one agency. It said that the combined agency will be effective in providing deep domain expertise to boost integrated communications. Also, it will increase the capacity of marketing campaigns for companies in various sectors such as real estate, healthcare, mobility, and B2B technology. The subsidiaries which have been consolidated under one unit are Beckerman, Eco Branding and Chicago Digital.
Keith Zakheim, Antenna CEO, stated that there will be more synergy in the industry-focused practice areas and this integrated agency would provide a platform for integrated account teams to increase the value provided to the client partners. This would be simply due to an increase in collaboration and sharing of marketing techniques as well as domain expertise. The new integrated services would comprise of over 80 professionals across various units in New York, San Francisco, Chicago, and New Jersey.
Also, a new brand identity with a new logo as well as a new website has been unveiled to show all the integrated service offerings of Antenna. The domain of services would include website development, digital marketing, influencer partnerships, public relations, communications, and video development. The performance of the company in the video production department has made it one of the top corporate video production company in New York City. The CEO said that with the launch of all the services under one unit, it will be possible for companies to use traditional, digital or social media platform to communicate with their target audiences.
In the new Antenna logo, there is an Antenna and four signal bars which represent four companies namely Antenna, Beckerman, Eco Branding, and Chicago Digital. And the integrated agency would focus on its main services such as media relations, event planning, content development, and crisis communications. These services will be supported by various services of digital marketing.
