Leading digital media agency and content provider, Gloss, reveals their plans on how to continue to grow and succeed in the highly competitive media industry
The Gloss Network is undoubtedly a major force in the media industry, carving a niche in the world of digital media with viral content and collaborations with several heavyweights across the globe. Ranked as the seventh most viewed media company in the online sphere, with their videos getting more than 2.5 billion views a month, Gloss remains a major digital media brand. However, the digital media agency is not resting on their oars to increase their share of the market as the company recently highlighted “storytelling” as their strategy to continue growing and succeeding in the industry.
Gloss has a reputation for creating relationships with their clients and followers across the globe. Unlike many social agencies that are focused on monetary reward, the premium content provider and digital media agency is known for their smoothness amid strict compliance with industry best practices.
The Gloss Network currently has more than 36 million followers, with the numbers increasing by the day and more partners joining the team. Thanks to partnerships with other brands through social exchanges, Gloss can reach different industries and communities, with demographics for any client in the arts, travel, tech or food space, and beyond. Consequently, clients are able to leverage this reach to grow their brand.
According to the Gloss team, the feats achieved can be largely attributed to their storytelling abilities. “And that happens through stories, complete with characters and personalities. The Gloss team is made up of masterful storytellers.”
“We tell stories that demand attention, far beyond traditional marketing. In fact, the weak-point of traditional advertising is our greatest strength – we create ads that don’t look like ads. We use endorsement marketing, but it’s wrapped up in entertainment with a compelling premise. And our audience is hearing our story from a trusted friend, not being rudely interrupted.”
Despite the company’s continuous growth, Gloss has expressed their commitment to the principles that have helped the digital media agency reach their current status. One of the principles is the originality of the content produced. There is also the principle of gratification, with creators, designers, artists, and collaborators getting paid for their efforts. Gloss also has a small, focused team with the ability to communicate with the audience and clients.
