The lure to produce content – audio, text, or video – that talks about your product are vital, which is probably what traditional marketing is about. But the table has changed, and the change has caught many businesses unaware. What is the purpose of creating content? To make your customers know your product or to help your customers solve a problem?
Avi Grondin has been in Canada’s digital marketing space for years now. He firmly believes that the purpose of content should not be about the businesses but the customers.
The 24-year-old marketer and entrepreneur who has been featured in top business magazines such as Yahoo Finance, Chicago Tribune, and Entrepreneur Magazine says that there needs to be a shift in marketing focus from business-needs to customer needs.
CEO of Variance Marketing, Avi has discovered that one of the major problems most businesses in Canada face is the lack of consistent value delivery to their customers. He says that marketing should satisfy the customers of the 21st century and their needs all the time.
In a culture where giving is fast becoming alien, businesses should always give free value to their customers. And these gifts they provide should not be shared with a transactional mindset. Give gifts because, after many days, the reciprocation will come back to you.
Avi makes bold say that when companies shift the focus of their marketing strategies from themselves to the customers, they sell more and get more emotionally connected. It helps build trust between the customers and the business that transcends the monetary exchange; it goes way deeper.
“I am always fascinated when I review old marketing strategies for companies, especially those businesses who want to rank high on google for certain keywords. Seven times out of ten, these companies place the spotlight on their product or service. It is all about ‘them.’ I always take them back to the root of every marketing strategy: satisfy the customers. Although many have looked at me weird whenever I tell them this, but the results so far have been good.
“Customers’ journey must be first understood before you can satisfy the customers. But many businesses don’t know that. They don’t care that much about the customer to know what their journeys are.”
Avi Grondin insists that customer satisfaction will always trump business ego. He isn’t advocating for businesses to abandon their services and products and give away free things first. “What I’m emphasizing is that,” he corrects, “businesses should make it their duty to make the customers’ needs their first and ultimate priority. When they do that, they will see an upsurge in sales, brand awareness and customer loyalty.”
Avi has helped many businesses in Canada scale up, improve sales through different digital marketing vehicles. He maintains that his number one strategy is knowing the customers’ journeys and creating marketing strategies and contents that lead the customers to their desired destination.
To follow Avi Grondin’s journey and get first-hand info, click his covers on Instagram, facebook and LinkedIn today!
