Gamification involves the use of gaming features to improve user engagement on any platform. By borrowing some of the game features, it becomes possible to boost the interest of users. It can be used for increasing app engagement to a great extent. In the competitive mobile app market, gamification is one way to increase user retention as it encourages users to make more use of an app.
Offering Rewards to Users
Choosing to offer rewards to users is a powerful way to encourage more app engagement. And when it comes to rewarding users, the focus should be on using cheap rewards to motivate them to the core.
Use of Game Mechanics
The process of gamification involves the use of game mechanics in an app for boosting user engagement. One way to implement gamification is to introduce challenges in a mobile app and rewarding users. Similarly, offering points to users for completing up to a certain level in an app can also boost the app engagement.
Badges and stickers can help to show a user’s accomplishments in an app. And the use of leaderboards/ scoreboards and performance charts is helpful in showing users their true performance in a particular activity. Other game mechanics such as levels, in-app currencies, constraints, and journeys are effective in yielding positive results.
Consider the App’s Needs and Features
Before implementing the gamification in a mobile app, it is really important to keep in mind the needs and features of an app. Gamification is really effective in improving user experience and hence it leads to an increase in user engagement. For more detailed information about app engagement using gamification, it is better to study the best gamification practices adopted by many popular apps.
