An ambitious entrepreneur turned passionate consulting and business coach.
Matthias Aumann learned from recurring mistakes within the industry and decided to share his experience with fellow entrepreneurs, CEOs and executives which later turned into a successful revenue generator.
Matthias entered the market with only 23 years of age and founded his first company, the Aumann:grün AG, a gardening and landscaping business, in 2012.
He was well aware of how modern infrastructure lacked space for full-fledged gardening and soon he realized that customers desire a countryside greenspace for their modern-day backyards. He saw a huge opportunity and invested in a business model, serving – what he thought – were his customers wants and needs.
However, a less experienced Matthias received a huge setback. Customers wouldn’t commit and his employee turnover was huge. The disappointment was tremendous but he couldn’t quite work out what was going wrong.
Not wanting to give up, he invested in expensive advertising and marketing agencies who were focusing on offline marketing and created handouts and magazine/ newspaper creatives for his company. Nothing seemed to work.
During the following months, Matthias started reading more and more into marketing, communication and advertising and soon he realized that his major mistake is to not his business idea in general, but the lack of knowledge towards his customers’ needs and wants.
Knowing that, he started studying the behavior of his target audience and looked into their interactions, what mediums they use and what habits they have. Turned out this was exactly what he needed to do in order to achieve entrepreneurial success.
What first started as his passion now turned into a whole mission. He cracked the ideal way to market a business and implemented his strategy on his landscaping business with huge success. His company flourished and he strongly believed that his strategy not only works for his niche but can be implemented on each and every single company on the market. He knew that most business owners are just as passionate about their companies as he is and that they would invest their last dime into their company. That is the reason why he decided to help them achieving their goals, just as he did.
Now, the team of Mission Mittelstand, under his supervision, helps managers, entrepreneurs, and medium-sized businesses in establishing a fail-proof approach. In his book, “Nicht Schulklug Sondern Straßenschlau,” he shares his roadmap to success.
