A successful website is one of those things that seems out of reach these days. Between endless competition and the sheer amount of effort that it takes to get a website up and going, and then constantly improving, is intense. If you want some support, take it from The Digital Master, Nehal Khan. Experienced in his career in digital marketing, as well as with his own success as a digitally-based entrepreneur, a successful website will focus on all of the following ideas!
Top tips for a successful website
- Get smart about digital marketing: Digital marketing is scary to a lot of people. It seems so different from classic, regular marketing, after all. With new technology and terms, it’s overwhelming. However, there are plenty of guides, books, videos, and even consultants to help you make sense of it. It’s one of those things that you don’t need to get perfectly right at first, either. Learn as you go and take it on mouthful by mouthful!
- Always watch those analytics: Analytics are frustrating when you aren’t a numbers person, but they’re some of the most valuable things you can use in your website’s overall ranking. When you see what your customers are engaging with, you can understand what’s working and what isn’t. Using analytics as your hot vs cold markers, you can adapt and tweak your website as you learn, and make it better and stronger.
- Refresh and update as much as you need to: As mentioned, you learn from analytics and this helps you update your website. You’ll want to take the same approach with your keywords, your graphics and even the brand design itself. As you learn more about your target audience, your content, and other data, it helps you push your website higher and better. If you need to change it 100 times in 100 tiny ways, do it! Each change will make your website stronger overall!
- Reach out for help if you need it: While mentioned briefly already, let’s go more in depth. Websites take a lot of time and effort ,even if you ignore the whole part of the analytics and monitoring. Designing a professional, effective website takes expertise . Need to hire a web designer and even a webmaster? Do it! It will always be worth your money and this kind of professionalism is going to really make a difference to customer support. Plus, knowing when to reach out for support is always going to show you as the professional you are.
- See negative feedback as positives: Even if you get negative feedback, see it as a learning experience and a sign that you are getting customers to engage. Engagement in a bad way is better than no engagement at all!
A successful website absolutely will separate you out from the competition. By relying on these tips and reaching out for help if and when it’s needed, however it’s needed, you’ll be able to get the attention and focus that you deserve as a professional in a busy, crowded online world.
