Fariba Rahimi is a popular international model, influencer and the founder and CEO of Trøndervask, Norway’s highly successful real estate, construction and building maintenance company. With so many achievements under her belt and a strong business acumen, Fariba is a member of Forbes Business Council where she shares her insightful experiences for her readers.
Fariba has been using her voice for the greater good by mentoring businesses and individuals on how to be successful. Especially during these tough times in a pandemic afflicted world, Fariba has been guiding businesses to go online and hit it big time with the power of social media and ecommerce.
To give you all a headstart and help you take your business online, let’s hear it from the superwoman herself and take a look at what she has to share from her journey so far.
Build An Organic Community
One of the prerequisites of running a successful online business is to create a powerful presence on every social media. This is the step zero of building an online presence. You need to attract more and more prospects to your social media accounts and entice them to follow you.
And the key to attract them is to generate great content. It’s as simple as that. If your content is unique, convincing, engaging and consistent, people will automatically come to you. Use the science of aesthetics and words to generate visually pleasing ads with convincing words. For example, humorous ad copy is a very popular tactic these days to entice prospects to engage with your brand.
This is the only way to build an organic community that follows you for purely your content and business. But remember not to buy fake followers. Never buy followers for any of your social media accounts because those numbers would only look good for a short time. After a while, people would call your bluff and in a split second, your brand’s reputation will be zero.
Just try to build your social media community organically but they will be your ultimate loyal customers.
Invest In Building A Responsive And User-Friendly Website
Owning an ecommerce website is useless if it is not top-notch. Your website visitors will leave the platform as soon as it takes a few more seconds to load then it should have.
According to Fariba, if you have an ecommerce planet, hire some of the best IT professionals who make sure that there are no website delays, errors or crashes on your platform. Moreover, it is also very crucial to have a user-friendly website that is easy to navigate. Use the best UI and UX designs to enhance the user experience and offer them a seamless online purchase platform.
Your website should also have the highest security with encryption as many of your online buyers will be making online payments. Make sure that you have the latest and most secure payment methods available on our website. Use the latest technology trends to keep your website up-to-date with the market.
Educate Your Customers About The Product
Use your social media platforms or the blog on your website to educate your audience about the products and services. Highlight the value that your product/service would bring in their lives. Add marketing articles such as how-to guides or similar posts in order to offer a meaningful and educational experience to the readers.
Place Ads On Your Website
Using pay-per-click and similar types of ads on your website will prove as a secondary source of income from your website, in addition to the sales. Advertise on your websites by using services like Google Ads.
Use SEO Optimization
The best way to attract your prospects to your website is to use SEO and SEM strategies. Use popular keywords in all the content on your website so that it is ranked on top of the search results by search engines. A highly SEO optimized website would multiply your visitors automatically.
Lastly, Fariba advises brands to apply these tactics to their online website by hiring the top digital marketers. These are some highly skilled strategies that require relevant expertise. According to Fariba, using these strategies would definitely turn your business into a success story.
Fariba Rahimi is a popular international model who started her businesses ten years ago and turned them into highly profitable and successful businesses within a span of a few years. Her company is now among Norway’s biggest real estate and facilities companies. She is also a highly recognized model with a prestigious portfolio. She has participated in multiple campaigns with Versace and appeared in various national and international magazine covers as an inspiring woman. She is now looking forward to trying her luck in Hollywood. And we for sure see her as a successful actress in the future!
