Today, creative and professional teasers have become an effective factor in attracting customers and influencing people. As a collection manager, you should know that there is a lot of competition in today’s markets where only a successful brand can succeed. Better than other collections to convey your message to the audience through ads.
Every teaser ad should know its audience, which means you need to know for which segment of the community you are advertising. For example, if you want to advertise for teens, the teaser format should be in line with their thoughts and interests.
We have to keep in mind that a teaser must be strategically perfect and have a creative meaning and be executed correctly.
Every promotional teaser should have the following features:
Use creative and conceptual ideas
Use of physical charms
Use the right speed to convey the message
Make a teaser based on the needs of the audience, not on the taste of the employer
Review the steps of making an advertising teaser:
. Agree on the script with the client
. Select the manufacturer
Agree on the cost of making the teaser
Selection of actors (in Real teasers)
Making music (it should be noted that the music is made by a professional composer)
Production: In this section, the director and the necessary elements must be specified.
Filming, which includes two parts, which are renting a film studio or a suitable place for filming, and the second, forming a professional filmmaking group. (In Real teasers)
After production, which includes the preparation of sound effects and other required effects.
Sound, if there is a need for sound outside the image, which is done separately in the recording stage, which is as follows:
Determining the sound, other than some existing sounds.
In some cases, preparation of experimental music pieces.
Rent a studio and finally record a sound.
Editing which is the final stage of the work and in this stage all the components of the teaser are put together.
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