Luca Rubino is the Co-Founder and CMO of one of the most promising sustainability-tech startups with a multi-million-dollar valuation. Luca was born in Palermo, southern Italy, in 1992, into a family of humble origins.
At an age when most people are wondering how to go about their lives. Here are young entrepreneurs like Luca Rubino who have gone the extra mile and done all it takes to turn their dreams into a reality, in the form of lucrative businesses.
Most people who set out on the entrepreneurial path realize that they will face challenges as they start and grow a new business. But many successful entrepreneurs like Luca Rubino already have overcome adversity in order to arrive where they are. Surmounting their difficulties in life, encouraging to build character and resilience. Luca’s story talks about his struggle, hardships, failures and perseverance. A kid from Sicily who likes and innovation managed to create his personal empire from scratch. All achievements, such as being included in the Italian Forbes’ list of 100 Under 30, Top 5 Italian Marketers, and top 100 Italian Future Leaders, have not been mere strokes of luck talk of every bit of hardships he faced to reach there.
At age of 13, Luca was working in a local mechanic shop and at 16 was delivering Pizza and managing his live hood, living with his sister. Luca believed sports can be an ideal way that one could learn to discipline, release his anger and develop a goal-oriented mind-set. This led him to play American football in his hometown. Upon graduating from high school, Luca moved to Scotland to pursue a BA of Arts.
In 2020, Luca left Pininfarina to embark on a new exciting journey: together with two old friends, Mauro Di Benedetto and Kai Schildhauer, he founded Kiri Technologies, the first tech start-up to incentivize sustainable behaviors. The company aims to encourage and incentivize sustainable actions by rewarding customers with Kiricoins, a currency that can be spent in the platform’s marketplace which contains more than 300 sustainable brands. In only one year and a half from its creation, Kiri Technologies has already seen exponential growth and will shortly raise a Seed round at $30Mil. Valuation.
At the age of 29, Luca Rubino has also led multiple commercial partnerships globally with key players in the Media, Gaming and tech industry worth more than $50Mil.
Helping businesses grow strategically is what Luca believe’s to be his greatest skill set. Follow him on his Instagram handle (@rubikingdom).
