Simone Etere is a fitness model, influencer, and fitness coach for hundreds of men and women. He started his influencer career from scratch with a desire to share his fitness journey and help other people on theirs. Simone reached 1 millionfollowers in just one year and shares some tips for growing your Instagram following.
How do people set themselves apart on Instagram?
Simone Etere: Pick your niche, and then research it. Figure out what you can do differently than everybody else, a specific niche you are the expert in. Find what you are passionate about, define who you want to be and what you want to do in the industry, how you can stand out. Be true to yourself, stay honest, people will like you more when you are genuine, they can see through fakeness.
What about content, how does that fit in?
Simone Etere: Content is everything, create valuable content that people want to see. Your content should start a conversation with them, it is not about what you want to see, they are not going to care about that. This is about connecting with them, getting them to view you as a resource, and providing them a benefit to come.
How do you keep the content interesting?
Simone Etere: Consistency is vital. Work on it every day, even if you do not want to. I worked a full-time corporate job while I was building up my followers and my program. I had to utilize my downtime. On the weekends I would take all my photos and videos and edit them and post when I was having my coffee every morning. Plan out your content, stay on message so it does not get dull, if you stop being consistent people are not going to stick around.
We noticed you always use hashtags, how important are those?
Simone Etere: I built my brand by using hashtags. Using the same ones as other people I am interested in, trying to reach like-minded people, can grow engagement and the number of followers very quickly. Use relevant hashtags, do your research to see what competitors are using, keep your eye on hashtag trends. Learn as much as you can, hashtags are key to growth on Instagram.
Etere works with people all over the world to help them reach their fitness and mental goals, eat healthily, and establish a healthy lifestyle, with the body they love. Connect with him on Instagram and check out Get Fit With Simone here.
