You might have heard of Boro Inc or QuikTok by this point. Both are companies started by Alex Boro, a Gen Z entrepreneur. He was able to successfully use social media to promote his projects and gain a wider audience.
Now, many sneakerheads are aware of Boro Inc. News spreads fast over the internet and Boro was able to use this to paint his brand in a positive light.
How Social Media Promotes Brands
Plenty of influencers are doing this every day- promoting brands through their social media platforms. Alex Boro was able to use a similar method to ensure that many people would become aware of his ideas and business adventures.
Social media is a great way to get the name of a brand out there. QuikTok further demonstrates Alex Boro’s knowledge of this topic- as he is the one who took note of it and developed a platform based on it, with the help of his co-founder, Tanner Kesel.
The idea behind QuikTok is that influencers can use their following to help them make deals with brands and earn an income. Boro is similarly promoting himself, but instead of influencers sharing his content, they are well-known celebrities.
Many celebrities love Alex Boro – they even sometimes let him into their studios when he comes to drop off their shoe orders. They will often praise him and Boro Inc. on social media. These posts are then seen by their followers and other celebrities, who then buy from Boro Inc. in response.
Social Media Helped Boro Gain a Following
Alex Boro was able to gain a following by a wide audience on his social media. It worked in an upwards spiral- someone bought shoes from Boro and made a positive post, others saw it, bought from Boro Inc., and the process repeated.
Social media is a great way to broaden your audience, as Boro has demonstrated with his projects. Many people are aware of Boro Inc. and prefer to use it to buy any new premium shoes that they are looking for. Popularity of his other platform, QuikTok, has also been growing and expanding.
Social media makes it easy to share content and information- with just the touch of a button, you can view and read all kinds of posts. With everyone so connected to the internet nowadays, it is easier to reach your intended audience now more than it was in the past.
Conclusion
Alex Boro was able to successfully use social media to develop his brand, known as Boro Inc. Social media is effective in marketing and can be used to promote many different kinds of services- Boro was able to demonstrate this by growing Boro Inc. solely through it.
Many people enjoy posting articles or sharing other content online. Alex Boro used this to his advantage and was able to widely promote Boro Inc. Maybe that is even how you found this article!
