Young marketing guru and entrepreneur, Anthony Sorella, highlights his desire to give back to his family as the force driving him
Anthony Sorella founded Neighbourhood Creative with another amazing mind in the person of Ernesto Gaita, to provide businesses and individuals with the best of both worlds – digital marketing and traditional marketing. Over the years, Anthony and the entire Neighbourhood Creative team have continued to grow and disrupt the industry and he has attributed the desire to give back to his family after years of supporting him as the motivation to keep going on.
“My family is what really keeps me motivated. Growing up my mother and father gave me everything they could and more. I’m working towards the day that I can give them that they gave me x100,” said Anthony Sorella.
Anthony Sorella dreamt of being a soccer player all his life until life happened. After getting into high school, Anthony discovered that entrepreneurship was his “calling.” Consequently, he left soccer to start his first business “Hard Ticket Events,” reselling tickets to big festivals in Toronto. Anthony took a private $100,000 loan at the age of 18 to buy 600 Digital dreams music festival tickets that needed to be sold within 2 weeks or else they would be worth nothing. Well, Anthony did that, which further underlined the correctness of his decision. However, his move did not sit well with many people, including his parents who nevertheless continued to support him.
“To my parent’s despair, I decided to reject my University offers and join the workforce with TD Bank. While working at the bank, I was still running my business on the side. I knew from just a few months at the bank that I needed to be my own boss. From there I quit my day job and got into nightlife and started my promotion company – Four Kings Group,” said Anthony Sorella.
Anthony achieved some level of success with his promotion company. However, he did not find ultimate satisfaction with nightlife. Therefore, he decided to delve into the world of marketing after “the late nights began to take a toll on him.”
The result of the long hours of sleepless nights put into creating and building the Neighbourhood Creative brand is evident for everyone to see as the company has continued to grow in leaps and bounds since opening its doors to the public.
