Rising like a phoenix in the difficult times of COVID19, Renowned Music Label Big Head Music Group And BigHead Music Publishing seals a music deal with SONY/ATV on Instagram Live.
The COVID19 pandemic has emerged as the most disrupting global health calamity of the century.
Its adversely affected several industrial sectors and businesses. It’s also unleashed its fury on the Entertainment business. Musical Concerts, Movie releases and upcoming projects have all been pushed to an uncertain timeline to comply with social distancing and global lockdown norms.
But tough times teach you to adapt to adversities and come out stronger.
Gucci Gang Producer Bighead and his Manager and Business Partner and co-owner, Alex Loyalty are doing the same. This unique duo is fueling their business by making an innovative use of the virtual world.
They are redefining business and record signing. Bighead, the Super Producer behind the 5X Platinum single Gucci Gang and his Manager and Business Partner Alex Loyalty who originally signed Lil Pump and known for catapulting Lil Tay to stardom, have partnered in a Publishing venture with Sony/ATV. Given current situation, they couldn’t go into the Sony Studios in Los Angeles to finalize their deal. Thus, making the best use of this situation, they have decided to shun the behind the office door scene of signing gigantic projects like this and instead would bring this experience to life by streaming the ceremony LIVE on Instagram..
This gets better because its not only a way to introduce innovation into the face of business deals but also this experience is inclusive of fans all aroung the world that gives them a chance to revive the joy of being together and enjoy these moments together but through a virtual link enjoying the comfort of their couch in quarantine.
Till now all we knew was the concept of fist bumping, dancing on rhythms. But this label signing on a virtual platform has given us an insight that we can still enjoy the perks of a music festival or cinema keeping ourselves shielded from the harm that the world poses right now. We can still feel connected and also be safe.
This first ever known Instagram Live signing from Corona Virus Lockdown Quarantine, Bighead Music Publishing inked a deal with one of the biggest publishing companies in the world without the use of an actual ink. Uber Cool isn’t it ?
