The artists as well as the audience understand that the music industry is almost insanely competitive and cut-throat. Statistically saying out of over 50 million tracks, 10% have never been accessed or played even once. It is like a popularity contest. Unless there are famous people launching an album or people who have thousands of followers playing your music all day, every day, your chances of being found are thin.
The biggest artists and entertainers have teams of Public Relations and a record label behind them working night and day to promote their music and bring it to the masses. But when it comes to smaller artists and creators, they don’t have that privilege.
Music promotion isn’t easy but it is possible to do without a record label backing you. Here is where the services like Spotify play an important part. Boosting your tracks with Spotify plays through websites like Getfans, makes your tracks discoverable to millions of users. Thus giving you a better starting point than others in the field. Artists are getting innumerable opportunities and audience through this app.
It is estimated that Spotify users spend an average of 17 hours streaming music and podcasts on the music streaming service.
The music streaming service was first launched in October, 2008 in Sweden and currently feature over 50 million tracks, 3 billion playlists and over 500,000 podcast titles. They have over 248 million active monthly users across 79 countries and 113 million of them have subscribed to the service’s paid premium plan.
Approximately 52% of Spotify users use the service’s mobile app, taking their favorite tunes and podcasts on the go and letting the music play nonstop.
