AI has become the talk of the world today, with major companies using it to drive the development of their products. The Wall Street Journal reported that Mastercard is at the moment trying AI tools that craft the most real message, graphics and design for marketing resources. Whereas on the other hand, as per a digital marketing agency, JPMorgan Chase has publicized a five-year conglomerate with New York City-based Persado to use AI to improve upon the efforts of the bank.
In the trials where JP Morgan Chase’s credit card and mortgage arenas used Persado’s machine learning tools, the AI advised some less noticeable, algorithm-driven variations along with making some tweaks, claims WSJ.
Kristin Lemkau, chief marketing officer at JPMorgan Chase said, “They made a couple of changes that made sense and I was like, ‘Why were we so dumb that we didn’t figure that out?’ Some of them weren’t intuitive like they added words to one of the headlines, where a marketer would have thought you should take it out and add more white space.”
In the consumer tests that were conducted, AI generated materials showed much better results than those of humans. But it doesn’t imply that the digital tool would entirely substitute human copywriters. Persado CEO Alex Vratskides told WSJ, “This is something that is very, very complicated, and the human and the machine need to work together.”
