As soon as the word ‘Avatar’ pops up, our mind goes to the animated characters that people went gaga for on Snapchat. As a part of conversation media, Avatar is now taking over the realm of digital marketing.
Conversation media, the umbrella term representing all sorts of visual communication we utilize online, including emojis, stickers, and GIFS, has become an integral part of digital marketing. With such an undeniable power of conversation, it is safe to say that this truly the secret recipe that the brand of today needs to master.
It is said that a picture is worth a thousand words, and it is truly viable when considered in the context of the single emoji that could let the reader judge whether you are sad, happy, enraged, or in love.
In the midst of all the uproar of an ever-changing digital scene, how might you make your clients focus harder on your brand? Obviously, there is no correct response to this; however, one pattern that we have seen arise is the ascent of brand avatars.
When utilized right, brand avatars can profit your brand from various perspectives.
Better Than Logo
Logos can soon become obsolete and can’t generally communicate all the values and beliefs that the brands desire to flaunt. On the contrary, the brand avatarcan adjust the manner in which they look and talk, and move between contexts. Exclusively by changing their facial appearance, avatars are able to convey different emotions, thus conveying the message brands want to deliver all more effectively.
Avatar Makes Storytelling Easy
Who cannarrate the tale of your business mesmerizingly than a brand avatar? Avatar is powerful enough to narrate your brand story passionately and fascinatingly, becoming the face and voice of your business. Brands are even utilizing avatars for FAQ video content to respond to clients’ queries, adding a bit of real-life manner.
Avatar Brings Life to Your Brand
Advertisers regularly utilize well-researched personas to build up an ideal target audience. In such a manner, brand avatars can assist you with building up your own persona. All in all, ask yourself inquiries like: If my organization was an individual, what might he/she resemble? How might he/she dress? How might he/she talk? What persona would he/she have? The more human-like your brand is, the better it will resonate with your target audience.
There’s as of now been a modest bunch of brands who have utilized brand avatar: Gucci, for example, has vigorously contributed to serving progressing digital touchpoints to their Generation Z crowd. They have collaborated with an avatar company and saw this endeavor to extend to the younger crowd pay off with an increment in revenue. In addition, Gucci has reported plans to build up a “digitalcloset,” with an end goal to customize the avatars significantly more and use it as a way to promote their collection. With this, they are attempting to draw in younger generations, tech-savvy customers, and assemble a long-haulrelationship with their patrons. After all, won’t it be easy to do online shopping where you can even try on clothes using your Avatars?
The Bottom Line
The conversation media has led to the creation of myriad mesmerizing techniques which brands can now utilize to make their marketing all more pleasurable, exuberant, and capable of grabbing attention. When used brilliantly by brands, Avatar can add the fun element to the simple, boring marketing techniques boosting sales and enhancing revenue altogether. All in all, as market leaders like Gucci are opting for the grandeur of conversation media: it’s worth for your business cannot be questioned.
