Speqta recently announced the launch of their AI-based advertisement optimization tool for Google Shopping Ads, BidBrain™! This SaaS solution is a repackaged version of their previous AI engine, Shopello BidBrain. And, with the new release comes three major improvements to the previous AI that makes it smarter and even more capable of driving conversions into your e-commerce business than ever before.
Fredrik Lindros, CEO of Speqta, has this to say about their new product: “We are convinced that AI is the future, when one bids for advertising on Google.” And that, “BidBrain, in the hands of our customers, can multiply sales up to 5 times at the same CoS or ROAS%. With average results boasting at least a 10-40% increase of sales (at the same CoS/ROAS%), or a reduction in CoS at a given amount of sales.”
If you want to learn more about converting traffic from Google Shopping Ads with Speqta’s BidBrain, continue reading our quick overview below:
Google Shopping Ads 101
Google Shopping Ads (also called Product Listing Ads or PLAs) are widely known to be one of the best ways of driving convertible traffic and sales for e-retailers. It was launched in 2012, and since then, it accounts for over 60% of Google’s paid clicks.
It’s a very consistent way of increasing sales and has some of the highest ROAS% (Return on Ad Spend) of any of the paid channels Google offers because of the following attributes:
- Appear at the very top of search engine results.
- Are image and text-rich and thus, draws attention.
- Are intent-based ads, which are known for higher CTRs and conversion rates.
So then, how can you be sure that you’re taking advantage of all of the positive attributes of PLAs? Well, there are two standard schools of thought in this regard:
Traditional Ways of Setting Up Bidding for Ads
For most, there are only two ways of bidding on Google Shopping Ads:
- Manual Rule-Based Bidding: The practice of having 100% control over your bidding strategy. Which, in most scenarios, functions based on ‘if/then’ rules.
- Google-Automated Bidding: The practice of giving control over to Google’s automated bidding tools, like TARGET-ROAS or Smart Shopping. Which, in most scenarios, does a passable job at keeping retailers happy, but doesn’t offer much security — as they are kept out of the loop on how it is actually bidding.
As you might be able to tell, both methods have their own pros and cons. Manual Rule-Based Bidding offers all the control that you need while eating up your time and resources – just for the sheer amount of calculations needed to find the best possible bidding outcomes on your own. And, on the opposite end, Google-Automated Bidding frees up your time, but at the cost of having very little control and insight. It’s also quite limiting in its own way, as you’re stuck with only the existing-bidding strategies and options offered by Google.
Still, there are plenty of e-retailers that content themselves with just one or the other, if only for the lack of any other options. However, with the arrival of new, AI-based ad optimization tools come unexplored opportunities:
Why Choose Bidbrain™ for Google Shopping Ads?
When it comes to bidding on google, BidBrain fills in the gap left behind by both manual rule-based bidding strategies and Google’s-automated bidding strategies. As mentioned up above, it’s an AI-based SaaS solution and it integrates completely with the retailer’s Google Ads account.
Based on Speqta’s early reports on BidBrain, the tool was proven capable of multiplying sales up to 5x at the same CoS, (with the average being a 10-40% increase in sales at the same CoS.) And, unlike Google’s automated-bidding strategies, it offers e-retailers more control over how they might want to structure their campaigns.
CEO Fredrik Lindros even states that “BidBrain not only learns fast, but we’ve also ensured that it will continue to evolve as our customers evolve.” And it is these attributes, which mark the tool as both efficient and flexible — that allows all retailers that use it, no matter how big their business is or what industry they belong to, to succeed with their campaigns and come out of the process with further insight on how they can drive traffic that converts into their site.
The Bottom Line: Driving Traffic with PLAs
There are plenty of solutions out there for driving traffic to your website. However, if you want to drive in traffic that actually converts, then you’ll want something to help you along the way.
Manual rule-based strategies are one way of doing this, but it will require much effort from you. And, you will always be stuck questioning yourself on “why everyone else is doing so much better than you are.” Of course, there is also always Google’s automated-bidding strategies, which does okay, but it exists in a black box that wrests control from the e-retailer completely, leaving them wondering whether it’s even working.
So, what is there for you to do? Well, if you really want to win the game, you’ll have to look into the future. And BidBrain’s AI is more than capable of helping you do that. Already, it is leagues above the rest of the competition by being smarter and more dynamic than all other options!
