Peter Coissy Shows How Today More Than Ever, It Makes Sense To Use Online Media To Become The Next Big Thing In The Music Industry.
Gone are the days when music artists recorded demos and distributed them to their fans. Global musicians are beginning to perform live after COVID-19 barred them from the stage for more than an entire year. Online media is not just another medium nowadays. It is, in fact, the most powerful one. Today, many artists are looking at doing more live stream shows to get their music to the masses. But there is more to online media than just live streaming videos. To become a true Music Mogul, you need to have an established online media presence.
Peter Coissy, a new generation music mogul, executive producer, director and businessman is the next-gen emerging star. Who better than Peter can tell us better about how he leverages online media to make it big.
As the owner of a music brand Kinggkong Records, Peter creates music that helps people with their daily life. He is the budding Megaprimatus Kong! He believes that in music more so than any other industry, the artist needs to have an online presence. Read on to find out what Peter suggests to up-and-coming artists to build their online persona.
- Focus On Social Media
Remember – YouTube, Instagram, Facebook and such social media platforms are your best friends. As music artists, the way you build your social media handles and your online presence matters. Go live, interact with your audience – recommends Peter. He also suggests taking the time out to figure out a social media strategy that suits you. Every music genre and niche is different. You need to figure out what works best for you. Not just to reach potential fans, social media is a great platform to interact with peer artists. You can foster great global collaborations and build a strong network.
- Online Reputation Building And Management
Apart from social media, there are various other online media that you can use to build your identity. Peter recommends the following focus areas for all musicians and artists:
-Create music streaming platform pages (Spotify, GooglePlay, SoundCloud, etc.)
-Have an official website (Updated with your bio, photos, tour information, and press)
-National and international coverage on online media platforms.
-Get reviews from music critics.
-Make attractive live event photos and videos.
-Don’t shy away from some paid advertising when you are ready – it can take you a long way!
- Be Mindful Of Your Actions
When you are online, the world is watching you. Always be careful of your actions and words. Along with this, Peter suggests, you also need to be yourself. The one who can strike the perfect balance between who you are and who the fans would like you to be, can become the game-changer!
Ultimately, Peter urges all artists to create content. Content that makes the ‘buzz’ and has the ability to go viral!
As the Music Mogul of the century, Peter is soon releasing his single on August 27 with Pooh Sheisty and his new artist Yung Booz. In November, he is set to release another single with Big 30 and his artist Yung Booz. This year he will be releasing two singles. Also, his artist Yung Booz has a huge Ep coming out in October. Follow him on Instagram and get inspired by the Megaprimatus Kong!
