He is a modern-day entrepreneur, coach and investor who is driven to take healthcare professionals and practice owners to greater levels of success.
The world is changing at a faster rate without many of us noticing it. It is indeed a great sight to behold, looking at how different industries and businesses have been noticing great developments and embracing newer innovations and technological approaches that only promise them to get to the next level. Apart from this, we have also been noticing the rise of certain entrepreneurs, who have made it their aim to create success not just for themselves, but most importantly for the people whom they wish to cater to through their businesses.
All of us are aware of how the digital wave has transformed businesses especially in the healthcare industry. Some entrepreneurs have come forward to help practice owners and professionals to take their business and practices to the next level through coaching or helping them master online marketing. James Neilson-Watt is all about this and much more.
He worked as a chiropractor and gradually found success in the entrepreneurial world by decoding the secrets in the healthcare business. Today, he runs ‘Health Business Accelerator’, which is a premium done-with-you program for practice owners to gain long-term success, growth and revenue. James Neilson-Watt is the founder of Healthcare Business Secrets and wants to help people grow their practice through the same.
Below, he shares a few recommendations for them to grow their practices.
- Understand the market: James Neilson-Watt, the young health professional and entrepreneur currently based in New Zealand, explains that professionals, more than knowing why their patients need their services, must first understand how their services can solve problems and produce the patient’s desired outcomes. Practice owners need to know where their ideal client is, what they want to achieve and what obstacles are in the way of them achieving this on their own and must know what they can do to position themselves for bridging the gap.
- Offer premium programs: Patients are always on the lookout for processes that can give them the results they seek, says James Neilson-Watt. As professionals and health practitioners, people must guide and coach patients to follow the right path to get nearer the results they desire. It is essential for them to create premium programs designed specifically for their ideal patient situations and goals so that they can present them with what they need. This will get them better compliance, better attention, and better results and so will have happier patients.
- Build robust relationships with patients: James Neilson-Watt thinks that many professionals focus on only what and why they offer, not paying attention to what really their clients need from them. It is imperative to focus on them, build stronger relationships with them so that they trust enough to use the services. He believes in flip marketing, where instead of using ads, practitioners can reach people before they are ready to make a decision, for guiding and educating them. Hence, when clients are ready to make a decision, they choose them naturally because of the strong relationship built.
- Delegate and outsource work: After systemizing the business, James Neilson-Watt is of the opinion that professionals must delegate and outsource the work so that they can focus on things that is their genius and reach their goals.
James Neilson-Watt’s Healthcare Business Secrets show can be heard on Apple Podcasts, Google Podcasts, YouTube, Spotify and many other places.
