If you are not getting much engagement on your social media pages or converting sales through your social media platforms, it needs help. Johnny Serian is a high-performing thought leader in the marketing space. Having graduated from Ramapo College in 2017 in Marketing, he has utilized his skills and experience in the corporate world to identify a gap and act on it diligently. He is the founder of Digital Diver 360, a marketing agency that has helped dozens of individuals and companies scale their businesses by creating marketing funnels to reach their target audience. Digital Diver 360 is known to be one of the fastest-growing marketing agencies in New Jersey and was named the #1 content creation team within the Tri-State area by Disrupt Magazine.
Johnny is also an artist, a world traveler, and an avid piano player. He grew up very competitive, unsatisfied with the stage he was at. However, Johnny always had an urge to do better. He acquired these qualities through rigorous piano lessons as a kid, daily track and field workouts from middle school on to college. Johnny was born in 1995 in Bloomfield, New Jersey. He saw the need for social media marketing for small businesses after college, and after one year, Johnny had over two dozen businesses he was able to help. While working for other companies, Johnny knew working on something from scratch and building it into something much bigger than himself fit the mold. He also realized that consumers are willing to pay someone to boost their social media presence.
Having scaled his agency fast and with a deep passion for helping others succeed, here is why Johnny says your social media needs help.
- Little Website Traffic
If your site has a low turnout of visitors, there is a problem with your social media presence. It means that you are not adequately engaging with your followers on your platforms. Businesses with high traffic have great content and videos on their social platforms. Consumers are likely to click on your site if you put out content that resonates with them to trigger curiosity and action. Be sure to work on the content you are posting to trigger visitors.
- Low Engagement
If you are posting content and there are little to no reactions such as the likes, comments, and shares, it means you are not capturing the minds of your audience. You could probably think of what makes you react to someone else’s post. The post probably gives a solution to something you need. Again, look at how the content is presented. It needs to be exciting and attention-grabbing. Also, be sure to work on your brand. A brand is a powerful tool that displays a unique image to your clients and represents the services you are offering.
- No Social Following
Again, if you have a low following and struggle to increase the number, you need to change your marketing. First, be sure your presence is solid. Then, consistently show what your business offers and your value, and you will establish confidence in potential customers.
A Powerful Tool to Connect with Clients
As you know, social media helps us associate with so many people and individuals worldwide. You can also attest that connecting is usually successful when you actively post and react to others’ posts. That should be the case with businesses. With global internet users being about 4.66 billion, why not leverage these platforms to create awareness about your brand as you generate sales. This strategy is an organic way of marketing that has proven to boost a firm’s success. Social media marketers believe social media positively influences their companies’ revenue.
To thrive, be sure to communicate authority and show authenticity. Let your personality shine—people love you for who you are. When you are yourself, you can establish a voice and a brand. It would help if you also encouraged engagement and support by replying to concerns and queries, building awareness, and being consistent.
You can reach out to Johnny via Instagram for marketing help.
