Anthony Sarandrea spent his formative years dreaming of becoming a personal trainer, using his passion for fitness to help others live a long and healthy life. But he soon realized that not everyone wants to be fit and healthy, many people don’t want to spend their days at the gym, and the potential customer base of a personal trainer is very limited.
He soon shifted his focus to the world of e-commerce and lead generation, understanding just how vast and potentially lucrative this industry was.
The health industry isn’t that far removed from the world of customer acquisition. A personal trainer needs to understand his clients, appeal to their likes and dislikes, and find a plan that works for them—the principles are the same.
The difference is that Anthony works with ambitious companies and not out-of-shape gym-goers. He spends his days consulting, advising, and helping businesses to improve their sales, increase their ROI, and thrive in the increasingly competitive world of big business.
Anthony manages a team of marketing experts, copywriters, and sales professionals responsible for driving sales via inbound call marketing, Google Ads, SEO, and countless other avenues. He also owns and operates a catalog of websites, covering industries like health and finance, as well as legal and education.
One of Anthony’s most successful projects is in the personal debt and insurance sector, where his customer-centric approach targets debt-ridden and struggling Americans with debt relief solutions, credit score fixes, navigating insurance options, and a host of money-saving tips. His mantra is to “own the customer and not the offer”, recalling the classic “customer-first” refrain that helped countless businesses to flourish, but has somewhat lost its way in the dissociated digital world.
This approach has played a big part in Anthony’s success. He made his first million offering financial-based and insurance-based products and leads and by providing his services as an advisor. All his efforts were spent on discovering what products and services customers wanted and then learning how best to provide them.
The relentless growth of his assets is the result of a constant investment stream, as he sinks most of his time and money into expanding his interests and is always prepared to take a risk.
In just a few short years, this strategy has earned Anthony a reputation as one of the most reliable and effective marketers in the game, a status that has propelled his company into the stratosphere and seen him collect countless accolades for his tireless work.
His company, Pocket Your Dollars, works with multiple Fortune 500 enterprises, including some of the world’s most recognizable multinational brands. Anthony has been recognized by Forbes, has been voted him as one of the “30 under 30” entrepreneurs in the world. He has also featured as one of the “Entrepreneurs that are changing the world”, alongside Snapchat founder Evan Spiegel.
