Embracing the digital revolution and leveraging it to scale a spiritual business to reach and serve more people. Letting go of the negative connotations tied between spirituality and money, and explaining how money and abundance can lead to mass healing.
A spiritual entrepreneur is in loose terms a thought leader or creator that seeks to help others through their service and bettering the lives of others. They generally derive energy from a higher being such as God or the Universe and are guided by an inner calling or gift. Authenticity and vulnerability are seen as favorable assets because they lead to deeper connections with their audience. Spiritual entrepreneurs also prioritize their personal well-being and happiness in order to best serve others.
A present challenge for spiritual entrepreneurs is their ability to convey their services to a mass audience. Many shy away from marketing and monetizing their services, because of the altruistic mindset that is usually attached to spiritual entrepreneurship. “The energy of money is often misunderstood”, explains Robin Rivera, CEO of Robin Rivera Global, a spiritual business coach, and a high-end mastermind creator. Failing to learn the business behind creating a successful healing and coaching practice, inevitably will leave aspiring entrepreneurs behind in the dust. Finding a way to channel abundance and the collective vision into their work can position entrepreneurs to find solutions for servicing more people and solving more of the world’s inequalities.
The gift of healing has served Robin Rivera, not only in her personal journey to wholeness but in her thriving career as a spiritual business trainer. Robin had gone from living on food stamps for twelve years to scaling her online spiritual business program to $83k in a matter of weeks. Robin’s story is a reminder that no matter how broken one feels and how excruciating the circumstance is, there is a way to turn suffering into a wonderful gift. The success of her business only encapsulates the rising demand of people that want to make a living through helping and healing others.
Turning Tribulations to Revelations
Pain and trauma can have debilitating and long-lasting effects on our livelihood. A study done in 2010 found that in the U.S, 1 in 4 women, and 1 in 9 men experienced severe intimate partner violence, whereas 1 in 15 children was exposed to intimate partner violence. Young women are at a higher propensity to experience sexual assault— 82% of juvenile victims were female. The likelihood of developing mental illness (depression, PTSD, anxiety disorder, eating disorders), loss of mobilization to work, substance abuse issues, and poverty is higher when people have experienced some form of ongoing trauma.
Spiritual healing practices that target people’s energy have been around for centuries dating back to Indian and Chinese traditions, as a solution for people to address and completely heal their traumas and imbalances. Shamanic healing is an intercultural stream where individuals seek to form connections with the spirit and “use information and guidance from non-ordinary reality or subconscious to intentionally form their life experiences”.
As someone who came from generations of abuse in the family, Robin struggled with substance abuse, trauma, and exploitation from an early age. Her life turned around when she got pregnant with her daughter, which led her down the path of shamanism and spiritual healing which revealed that she had an innate gift for healing. She ended up obtaining a full scholarship to UC Berkeley, despite having a learning disability, where she earned a BA in social welfare, and Masters in consciousness & transformative studies from JFK University. She has received 37 accolades for her leadership, community service, and academic achievement. Each positive transformation she experienced came from the result of suffering, which is why she is encouraged to serve others by showing them that there is a way to heal from ‘brokenness’ and rewire the world in a beautiful way. Her primary focus is scaling her spiritual healing business and teaching others how to build wealth like she has, using the same principles and their own gifts.
Reframing Wealth and Abundance
Money can lead to many positive benefits: it can resolve poverty, health issues and improve standards of living. If more money fell into the hands of people that had a genuine vision to help others escape from hardship, the world could be a better place. Like any business, if you are offering something of value, you deserve to earn money for it, so that you can keep providing that service. With spiritual healing, you are potentially transforming the lives of others— bringing people out of depressive states, poverty, and healing from life inflicting emotional wounds. Not valuing yourself enough, can lead to a decreased capacity for you to provide the best form of service for your clients.
“My belief is that the healers who used to be kept underground and poor and humble, are the ones who have been gatekeeping wisdom that we need for these times. And now they’re being ushered to the front lines. And it’s my belief that it’s the healers, the lightworkers, the people carrying deep wisdom, that are to be at the forefront, and we need cash money, to do that abundantly to be well-nourished, to be sustained, and to re-disperse cash in places where it’s needed” ( — Robin Rivera).
Scaling a Spiritual Empire
Using a money-positive mindset, the next step to grow a spiritual healing business is to employ the right marketing strategies, create content and programs that are high value, and build a client list. Sharing an authentic version of yourself, leading with vulnerability, and developing modern savvy skills are the tips Robin offers for modern-day spiritual entrepreneurs. She asserts that a leader without vulnerability, will not amass followers. Developing modern business tactics and tech skills are essential to grow your platform and to get your message across large and wide.
- Understand the value or ‘medicine’ you’re providing, and respect what you’re embodying and bringing to the world. When you bring authenticity and passion to your work, this will resonate better with the masses.
- Turning this “medicine” into a brilliant package experience for people. This is your product or high ticket offer which will generate cash flow for your business while serving the people who need it.
- Learning how to drive traffic through multi-dimensional marketing, whether through paid or organic advertising and strategy picking.
Becoming adept in these steps will help evolve your business from a small side project to a legitimate business that generates cash flow month to month.
Conclusion
The journey to wholeness is not one without turbulence, but the process itself may open doors to many more opportunities. Emotional wounds that form from traumatizing experiences can manifest in our lives in damaging ways; there are many opportunities to reach and help people who are struggling through spirituality, healing, and entrepreneurship.
Spiritual entrepreneurs such as Robin Rivera are leading the momentum for collective societies to heal and become whole again. By shifting the mindset from scarcity to abundance, it will give the collective mass more capacity to lend their hand, and transform not only themselves but the world around them.
