Customers and brands both benefit from promotional codes and discounts as customers get the same product in a much lesser price while the e commerce site generates revenue. The discount codes from sites like Vipon work for new as well as existing customers as everyone likes getting their favorite products in a lower price. The discounts are providing customers with an incentive to buy a product or a service.
Research points out that incentives have a direct impact on the overall shopping experience. A lot depends on the price of the product. It is more favorable than a gift the brand gives as a gift is the choice of the brand but when the brand issues a discount code they are telling the customer- ‘buy anything you like from the brand at a much lesser price.’ Customer is receiving their favorite product in a lesser price over a gift they might or might not like or use.
The research further says that seeing promotional codes heightens the level of Oxycontin (a hormone responsible for feelings of happiness). So one is witnessing a physical reaction. So it does not hurt to experiment with incorporating promotional codes in the buying experience for your customers.
The brand can give a discount on an individual product or a complete order this way they are overarching their promotional marketing strategy and benefiting a new or existing customer. The discount associated with a promo code can apply to individual products or an entire order. They assure that the customer returns to the site to buy more in the future.
