How she overcame obstacles and leveraged her personal brand to stand out online
It’s no secret that society can place unrealistic expectations in the media, especially when it comes to women. Women are constantly being bombarded with messages that suggest they should conform to a specific body type, look a certain age, and change basically anything and everything about themselves just to fit in with the crowd. These stereotypical expectations and prejudice can happen both in real life and online, which is something that Cristina Fox has experienced first-hand in both realms.
Before becoming the social media star and online entrepreneur that she is today, Cristina was living her life by the books for the most part. She was born and raised in the United Kingdom, where she eventually went on to earn multiple degrees at university. Having been highly educated, Cristina went on to work in the corporate world. She was working for big blue chip companies in London and the city’s surrounding areas. While this job gave her valuable business experience and taught her the importance of a diligent work ethic, she ultimately wasn’t happy in her field.
Cristina often faced sexism and was the victim of being stereotyped on a regular basis. She was often forced to overcome hurdles that other employees in her same position did not have to, simply because of the way she looked. Instead of letting this hinder her from achieving greatness, she decided to take matters into her own hands. Cristina eventually quit her corporate job and decided to pursue a career online. She wanted to be in control of her own destiny and did not want to end up being stuck in the corporate bureaucracy world. She figured that if people were going to judge her by her appearance, then she would use it to her advantage. From this day forward, Cristina decided to build an online brand through social media. The first step was for Cristina to build a fan base, something most people consider to be the most difficult aspect of digital brand building.
Of course, turning social media into a thriving full-time business didn’t happen overnight. Cristina had to overcome hardships and use her drive, professionalism, and passion to work relentlessly towards her dreams. She has always been resilient and a fighter, and she does her best to look forwards instead backwards when things don’t necessarily go as planned. Cristina often stresses the importance of growing, evolving, and improving, and explains that this can be done by not fixating on failures, but rather learning from them.
Today, Cristina has acquired millions of followers on Instagram alone, and she continues to build this along with several other growing social media accounts each day. Even though she has achieved a wildly successful career in the social media industry, she strives to be known and remembered as someone who was not defined by society’s expectations or stereotypes. She embraced every part of who she is, and she used it to grow a following and help others do the same. Cristina wants her fans and other aspiring social media entrepreneurs to know that no matter where they come from, what they look like, or how old they are, they can be successful too.
We encourage readers to keep up with the rising star on her Instagram and website.
