Tech Expert and CEO Omar Kandil Discusses the Importance of Short-form Video Content in Marketing

The rise of short-form videos has presented a game-changer in the marketing world. Their prevalence on social media platforms such as Instagram, Facebook, Youtube, and TikTok highlights this dramatic rise. As social media trends continue to evolve rapidly, businesses need to keep up with changes to stay ahead of the game. That’s why I sat down with Omar Kandil, the CEO of OBCIDO Inc., one of the first marketing and web PR agencies to embrace the depths of Web 3.0 fully.

Based in New York, OBCIDO Inc. specializes in Web 2.0 and Web 3.0 technologies, offering their clients a wide range of cutting-edge services. A leader in the industry, Kandil understands the significance of short-form videos for successful marketing in today’s digital landscape. By leveraging this powerful tool, businesses may capture the attention of their target audience and build better brand awareness. But Kandil is much more than just a business leader. He’s also a content creator who shares his insights and experiences with others. You can find him on Instagram, TikTok, and YouTube, discussing business-related topics and sharing his entrepreneurial knowledge. With his unique perspective and expertise, Kandil has become a trusted voice in his business community, inspiring others to reach their goals and succeed in many fields.

Kandil shared his insights on the importance of short-form videos in today’s marketing landscape. He stressed that short-form videos for all content creators (businesses and entrepreneurs alike) have become vital for brand recognition, engagement, and loyalty building. He emphasized that with the rise of technology, individual attention spans are decreasing, which means users are far more likely to indulge in content that can pack a punch in just a few quick seconds. 

Kandil believes that short-form videos are a powerful tool for several reasons. First, short-form videos are quite adaptable, meaning they can fit all topics, businesses, niches, etc. That said, all companies can use them to promote their products and services.

Short-form videos are also more shareable by nature, and Kandil highlighted that this alone allows brands to garner greater brand reach and engagement potentially. Beyond this, they tend to be more cost-effective, requiring fewer resources to implement when compared to longer-format videos. 

Users are becoming ever more selective about the content they consume, which according to Kandil, makes it more challenging for content creators to cultivate short-form videos that stand out from the crowd. He outlines a few tips for leveraging short-form videos on your social media platforms for increased success and growth. 

To start with, Kandil recommends keeping the video length under two minutes and 30 seconds. He also suggests leaning into user-generated content, which often feels more genuine and authentic. Following this, the importance of transparency with audiences cannot be understated, which one can improve by sharing exclusive content like behind-the-scenes videos.

Kandil stressed the disproportionate value of a video’s initial three seconds, recommending that creators make the beginning of a clip as exciting and catchy as possible through the right tone, word choice, and overall aesthetic. Moreover, Kandil shared that optimizing the short-form video for mobiles is often a step that creators overlook. Since most users consume content on their mobile devices, optimizing one’s videos for mobile usage is necessary today. Finally, consistently posting short-form videos is a must to see results. This can be easier said than done, especially when the content one posts does not initially receive attention. Regardless, consistency is critical.  

In today’s fast-paced digital landscape, businesses must find new and innovative ways to engage with their target audiences. Omar Kandil’s insights on the significance of short-form videos in marketing highlight the growing importance of visual content in capturing consumer attention.  By offering practical tips and advice on creating impactful short-form videos, Kandil emphasizes the potential for businesses to leverage this medium to drive engagement and increase brand awareness. As consumers increasingly turn to social media and other online platforms for entertainment and information, companies that effectively utilize short-form videos are more likely to build a loyal customer base and achieve marketing success.