Discord is a unique social media platform on the Internet. Unlike other social media, when Discord began operations, it initially targeted the gaming community. Since then, Discord has become a must-use media channel for gamers and streamers.
However, in the past year or two, Discord has started gaining popularity among digital marketers, brands, and even streamers as a monetizable platform. Discord has the potential to be one of the most effective social media marketing channels.
Discord’s unique interface and the ability to add automation is what sets it apart from other media. Through a Discord, a business can completely automate its marketing strategies. This is made possible by tools known as Discord bots. In this article, we will discuss what Discord bots are and how you can create them.
What are Discord bots?
Discord bots are third-party tools that can be added to your Discord servers. These bots help automate marketing strategies, customer support, and more, helping you make your Discord server a better place.
They help enhance and improve the overall user experience of your Discord server. There are many different things a Discord bot can do, from server moderation to user onboarding. To help understand the utility of a Discord bot, you must know the benefits of creating a Discord bot.
Benefits of Creating Discord bots
Before I explain the benefits of Discord bots, we must understand the context of why they have become so popular. Discord servers can have millions of members. As a server grows, it can become extremely difficult to manage for moderators and owners of the server.
Discord bots were created to help server owners and moderators maintain the integrity of a server by taking over menial tasks. They have since grown to have a multitude of uses and applications within servers. From a support perspective, here is what a Discord bot can do for your server:
- Moderation: Discord servers are confluences of a lot of people from a lot of backgrounds. Moderation helps maintain a jovial atmosphere across the server. A moderation bot ensures that users don’t swear, talk about things banned within the server, and much more.
- User onboarding: New users may find your Discord server overwhelming. A user onboarding bot guides your new users about your server’s rules, regulations, etc.
- Entertainment: Certain bots on a Discord server can be created for sheer entertainment. These bots play music, create minigames, share jokes, and much more.
From a marketing perspective, a Discord bot can help you gather information. Discord bots can act as lead generation chatbots for your marketing strategies. For example, you’re introducing a new product, and you want your users to pre-order. You can create a Discord bot that can guide your users and take pre-orders from them.
How to Create a Discord Bot
Discord bots are very easy to create. Ever since the concept of Discord bots became popular, the community within Discord worked and made Discord bots on their own. You can simply go to discordbots.org and use premade Discord bots within your Discord server.
However, these Discord bots are a little limited. These bots were created with a specific purpose in mind, and while some of them are flexible, they may not match your Discord needs completely. This is why it may become important to create your own custom Discord bots for certain situations.
Thankfully, there is an easy way to create excellent Discord bots. In fact, you can create Discord without even needing to code. No-code development platform, Appy Pie, provides two excellent alternate ways to create Discord bots for business.
Both these ways have been tried and tested on hundreds of Discord servers, meaning you can create Discord bots with peace of mind and without coding.
Building a Discord bot through Chatbots
The first way to build a Discord bot is to use their no-code chatbot builder Appy Pie Chatbot.
Appy Pie Chatbot allows you to select the type of Discord bot you want to create, choose a design, and create the conversation flow for your Discord bot. Once you are done with that, you can simply embed the chatbots in your servers.
However, just like normal bots, there are limits to what you can do with a chatbot for Discord. Appy Pie has another extremely capable solution on offer for those looking for completely customizable Discord bots.
Building a Discord bot with Workflow Automation
Surprisingly, even the second option, doesn’t require you to have coding knowledge or even experience with coding. Appy Pie also offers a workflow automation solution known as Appy Pie Connect. Workflow automation is a tool that allows you to integrate multiple software with each other.
With workflow automation, you can potentially integrate any software you want, giving you unmatched versatility. The best part is that Appy Pie allows you to integrate other software with Discord that can potentially act as bots. They have a few guides that show you how to achieve this. Workflow automation is a more efficient way to create a Discord bot.
For example, if you wanted a survey bot for your Discord, you could integrate Discord and Google Forms and ask questions in a conversational flow automatically, just like a chatbot. However, it doesn’t end here. You could further integrate Google Forms with your CRM software to get the information you need directly to your marketing teams.
Workflow automation can help you streamline many business processes in your organization further than your Discord, helping you create Discord bots that can punch above their weight.
Summing Up
Discord bots are wonderful tools with an almost endless number of applications. As Discord finds more uses among organizations, more applications for Discord bots will be found. Tools like Appy Pie Connect and Chatbot will be able to provide the versatility you will need to use Discord bots.
If you are an organization looking to use Discord for your business processes, you will need Discord bots in the future. It is the perfect time to start experimenting with Discord bots. Have fun!
