There is never a bad time for business owners to think about effective marketing strategies in all honesty. Why is marketing important? What if your messages do not seem to be landing as well as they did back in the day? What if your business has become too stagnant? Regardless of whether your business is three months old or three decades old, there is always a scope for improvement. Here, in this article, we will look at some marketing techniques for small businesses that are, though not very costly, but can significantly impact your business.
Create a Google My Business account
This is especially vital for a local business as a Google Business Profile is one of the most effective and free marketing strategies. Though it is a free listing, it puts your business on Google Maps. So, once you have got it listed, people can easily find your business in the local section of the Google search or in the Knowledge Panel’s right-hand side for branded searches.
However, please bear in mind that you should optimize your Business Profile for your business to appear higher on local results or Google Maps. To optimize it, you are required to have verified ownership of it, which is done via your Google My Business account.
Ensure that data cleaning is a routine activity
‘Many businesses regard data cleaning as a once-in-a-year task. However, you must know that if you are neglecting your database, your complete marketing strategy may be off-kilter,’ comments Stephen, an educator who offers assignment help Brisbane services.
Following a survey, it was found that seventy-two percent of companies believe that the data quality issues can adversely affect consumer perception and trust. Why? It is because successful marketing depends on data-driven decision-making. If you rely on inaccurate data, you will not make good/reliable decisions. A similar survey found that forty-four percent of organizations depend on their data to form vital business decisions. Make sure your marketing strategy is as precise and as targeted as possible. Your data cleaning should be routine active to avoid this, and you will make more reliable decisions.
Post and engage on your social media channels
‘Building an online community and improving your social media engagement is a free way to boost your business. More so, social media helps you simultaneously express to your customers your brand personality and build trust with the audience,’ comments Claire, an educator who offers python homework help services.
We agree with Claire on this and thus recommend all businesses have business accounts on social media channels and engage with audiences. Some of the platforms where you can have a social media account are Instagram, Facebook, YouTube, Twitter, and LinkedIn. More so, posting on your social media is something that you can do in-between work when you have a few minutes to yourself.
On social media, you should:
- Communicate with your followers to put forth your brand voice to boost engagement.
- Promote your blog posts that can drive traffic to the website.
- Take some excerpts from long-form content, and build informative and quick posts, which are easy to digest.
Regardless of your motivation, you need to ensure that you are routinely active (at times, even proactive) on your social media accounts.
When it comes to social media, think of the four C’s
- Commitment
- Collaboration
- Consistency
- Community
Be aware of your audience.
When you are formulating marketing ideas, you need to take into consideration your audience. For this, you need to ask yourself the following questions:
- Who interacts with my content?
- What do they do?
- How can I make them better interact with my content?
‘One of the best ways to define your audience in terms of responsibilities, demographics, and interests. A buyer persona done well will give you a direction and target. Plus, these personas can be employed to segment the list and personalize your marketing messages and sales,’ advises Jessica, an online python tutor.
Additionally, do not overlook taking a funnel position into account when you create your buyer persona.
For instance, a customer who requires nurturing will need a different message than another ready to buy. More so, it is vital to have this communication at the right time to ensure that you are neither too late nor too soon.
Tag brands and people on social media
When you tag your brand evangelists, local customers, vendors, or even neighboring companies on social media can widen the organic reach of a business and open its way to a new potential audience. It can help you expand your following and fetch you more clients. Further, you must also encourage the people who follow you to tag you or your business location on social media in their posts. This user-generated content often garners more trust amongst the audience.
So, these are five effective marketing strategies that businesses can adopt. They will not cost you a lot of money, but the resultant impact of these strategies is going to be far-fetching. Have more such strategies to add to the list? Let us know in the comment box below. We would love to share your helpful strategies with our readers.
